Project Proposal

Prepared for: Stevenot Winery 

Prepared by: A-ha Solutions

April 15, 2022

 

Objective

Work with Stevenot staff to create engaging visual content that will live both digitally on social media and in your physical locations via A-ha Screen Network.   Produce high-end and visually stunning motion media assets that not only show off your process and the people involved but also this beautiful location.  Engage your customers while at your physical location and while they're away.   

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Goals

• Increase customer satisfaction & appreciation by allowing patrons to understand the processes between cultivation, production, and consumption.

• Utilize the dynamic nature of grape cultivation, wine production, and Calaveras's natural beauty to create captivating short-form videos. Providing customers with a new appreciation for their wine. 

• Visual storytelling to inform clientele of the fascinating processes during wine production. 

• Increase a sense of pride and satisfaction about Stevenot Wines and the community that creates them.  

• Create the Brand Identity for Stevenot Brewing including logo, label, website, and social media presence.  

• Manage the social media channels and website for Stevenot Brewing. 

 

Project Outline

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• Work with Stevenot staff to plan and create captivating content about current and upcoming products. 

• Create a content capture system to allow Stevenot staff to facilitate quick and easy content capture. 

• Shoot interviews with the Stevenot team that highlight staff and company culture.

• Work with Stevenot liaison to craft 3 weekly posts and 3 "stories" about products and other important information. 

• Install and manage a digital signage system that helps your clientele understand your company culture and processes around your beloved wines. 

• Create all the branding elements for Stevenot Brewing. 

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Budget Tiers

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 1.  

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Deliverables 

• Turn-key social media solution, allowing Stevenot to guide the message and increase customer relations and feedback. 

• 3 feed posts for social per week.  Winery 

• 3 stories for social per week.  Winery 

• Create the brand Identity for Stevenot Brewing including logo, label, website, and social media presence. 

• 2 feed posts for social per week.  Brewing  

• 3 stories for social per week.  Brewing 

• Digital Signage at your 2 locations.  4 Screens total. 2 at both locations

• High-end video edits that include your products, staff, and customers.

• Cloud-based drive with all assets created for Stevenot readily available for internal use. 

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Initial build-out & start-up cost/ First month $5,000 

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Following your first month, the cost for the following months would be $3,200 This price is approximate, exact pricing could vary with changes in specific services. We require a 12-month contract to ensure we create value for your business. 

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Annual cost  $40,200

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2. 

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Deliverables 

• Turn-key social media solution, allowing Stevont to guide the message and increase customer relations and feedback. 

• 2 feed posts for social per week.  Winery 

• 2 stories for social per week.  Winery 

• Create the brand Identity for Stevenot Brewing including logo, label, website, and social media presence. 

• 2 feed posts for social per week.  Brewing  

• 2 stories for social per week.  Brewing 

• Digital Signage at your 2 locations.  3 Screens total. 2 at the winery & 1 in the Murphys location

• High-end video edits that include your products, staff, and customers.

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Initial build-out & start-up cost/ First month $4,200

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Following your first month, the cost for the following months would be $2,500.  This price is approximate, exact pricing could vary with changes in specific services. We require a 12-month contract to ensure we create value for your business. 

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Annual cost  $31,700

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3.

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Deliverables 

• Turn-key social media solution, allowing Stevont to guide the message and increase customer relations and feedback. 

• 1 feed post for social per week.  Winery 

• 2 stories for social per week.  Winery 

• Create the brand Identity for Stevenot Brewing including logo, label, and social media presence. 

• 1feed post for social per week.  Brewing  

• 2 stories for social per week.  Brewing 

• High-end video edits that include your projects, staff, and customers.

• Digital Signage at your 2 locations.  2 Screens total. 1 at the winery & 1 in the Murphys location.

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Initial build-out & start-up cost/ First month $3,000

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Following your first month, the cost for the following months would be $1,800.  This price is approximate, exact pricing could vary with changes in specific services. We require a 12-month contract to ensure we create value for your business. 

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Annual cost  $22,800

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Thank You for the opportunity to create this proposal for Stevenot Winery.  Remember the money you spend with us is tax deductible!  We love building partnerships and brands that last. We are looking forward to working with you. To date, we have never lost a client.

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